LinkedIn Profile Optimization

A LinkedIn profile that works while you don't

We rebuild your profile from the headline down — positioning, story, and visuals — so it reads like the professional you actually are, and starts conversations before you do.

Typical turnaround
7–10 Days

From kickoff call to a fully rewritten, launch-ready profile.

Why it matters

Your profile is doing more work than your resume

Recruiters, clients, and partners check LinkedIn before they ever reply to an email. A generic headline, a thin About section, and a resume pasted into the experience field quietly cost you opportunities every week. We treat your profile as a piece of marketing — not paperwork — and rebuild it around the outcomes you actually want: more inbound messages, stronger first impressions, and a page that sounds unmistakably like you.

What's included

A full profile rebuild, not a few tweaked bullet points.

Positioning & strategy call

We start with a working session to define your audience, your differentiator, and the specific opportunities you want your profile to attract.

Headline & About rewrite

A keyword-aware headline and a first-person About section that reads like a person, not a press release.

Experience section overhaul

Every role rewritten around outcomes and impact instead of duty lists, with the right keywords for recruiter search.

Visual refresh guidance

Direction on banner design, photo selection, and featured media so the visual layer matches the writing.

SEO & keyword pass

We research how people in your industry actually search and weave those terms naturally throughout your profile.

30-day follow-up

A check-in after launch to review engagement, adjust language, and answer questions as responses come in.

How the project runs

Three focused stages, usually completed within two weeks.

01

Discovery call

A 45-minute conversation about your goals, background, and the roles or clients you want to attract.

02

Draft & review

We deliver a full first draft of your headline, About section, and experience entries for your feedback.

03

Refine & launch

We incorporate your notes, finalize the copy, and walk you through publishing it live.

I'd been staring at my own profile for years without touching it. Two weeks after the rewrite, a recruiter I'd been trying to reach for months messaged me first.
Client name Senior Product Manager

Common questions

Everything we're asked before a LinkedIn project kicks off.

Do you write the profile for me, or coach me through it?

We write it. You'll get full drafts to review and request changes on, but the positioning, structure, and copy are handled by us end to end.

Will this work if I'm changing careers or industries?

Yes — career changes are one of the most common reasons clients come to us. We focus on transferable strengths and reframe your experience around where you're headed, not just where you've been.

Do you handle the banner image and profile photo too?

We provide direction and specifications for both. Photography and custom banner design can be added on as part of a broader branding package — ask us during your discovery call.

How much back-and-forth is involved?

Most projects include two structured rounds of revisions after the first draft, which covers the vast majority of client feedback.

Ready for a profile that opens doors?

Schedule a call and we'll map out exactly what your rebuilt profile could look like.